MBFWA17: Sass & Bide, We Are Kindred & Macgraw

This last week has been a blur and it’s hard to imagine that I did Fashion Week last year whilst working full time at the bank. There are two main differences this year in my approach to Fashion Week; I no longer felt the need to attend every single show (or even try to) and I finally enlisted help or shall I say a savior – Ivy. We cherry picked our shows to put together backstage and runway footage for you all to get a glimpse of what really happens backstage. If you want to read about my first experience with MBFWA then read the full satirical recount here.

I’ve chosen to only recount a few shows from the week in this first post – Sass & Bide, We Are Kindred and Macgraw.

Sass & Bide MBFWA 2017SASS & BIDE

After 14 years absent from the Australian Fashion Week scene, the brand that’s known for its powerful silhouettes and embellished works of art returned to the runway with a theme inspired by Antoni Gaudi’s whimsical Casa Batllo.

“The silhouette outlines a new feminine symmetry: striking, elegant and strong.”

I think after ten plus years of being a loyal fan, my judgement may be biased and whilst I enjoyed the show and certain pieces individually the collection needed to tie in together more cohesively in my opinion. The hair and make up direction for the show was on point though. 



There’s something about the prettiness of their whimsical boho pieces that just won me over and with a Cuban bar inspired set complete with old ceiling fans, vintage wooden doors and models with traditional straw fans – need I say more?


We Are Kindred 2017 MBFWA



These ladies were my favourite show last year and hands down one of my favourites again this year. Why? Their shows are always so fun and lighthearted – how all runway shows should be. None of this resting b*tch face business that we’ve all seen over and over again, it truly was refreshing. All the models were instructed to smile and the final walk had each dancing out onto the runway. When the show opened with the legendary Nicki Minaj verse from Monster – game over because this is what you live for, they’re a mother f**king monster!

The theme of the collection was a love letter from the designers with a rebellious but preppy English girl twist. “She is an English rose, youthful and elegant, though not defined by her heritage.”


Macgraw 2017 MBFWA

Photography & Videography by Ivy Erlinger for HelenChik.com.


Subscribe to the Tribe


Helen Chik is a Sydney based fashion, beauty, travel and lifestyle digital content creator and influencer sharing everything from unique style to her adventures around the world through her rainbow tinted lenses.