Wandering the small streets in Hong Kong I came across an inconspicuous shop front on Hollywood road and was instantly curious yet drawn in by the simplicity and designs of the pieces on display in the front window. Trolling through stores like Zara and H&M on my lunch breaks, I’m always standing in the middle of the store having a monologue with myself; debating whether a piece was firstly worth its price tag, secondly if the quality was there and lastly will it last in my wardrobe.
If you’re ever in a situation where you just need basics to mix and match with your statement wardrobe pieces but can’t find anything that is affordable yet timeless and not a ‘one hit wonder’ piece (as I like to call it) where you buy and wear for one occasion before it vanishes into the abyss that is a females wardrobe; then your answer is simple – Grana. As a diagnosed and veteran hoarder of everything – you can imagine my thrill when I found a piece that I loved only to then find out that it came in 18 colours. Black, white, yellow, orange, red… the list goes on!
You’ll find all your wardrobe staples with their mixture of fabrics that have been sourced around the world – Peruvian pima cotton, Huzhou silk, Mongolian cashmere, Irish linen and Japanese denim. This isn’t just for the ladies but gents too with a range of basics for your significant other. The brand has pop-up stores in selected locations that are designed to be a showroom rather than a traditional bricks and mortar store to allow new and returning customers to try on the entire Grana collection before purchasing online and having the goodies delivered straight to your door (check here to see if there’s a pop-up near you). How long does delivery take? You’ll blink and it’ll be at your doorstep. Ok that’s an exaggeration but as a devoted online shopper there have only been a handful of places where their shipping turnover time has impressed me and Grana is certainly up there with the likes of Net-a-Porter with my shipment arriving in just three days.
I guess the most important factor to consumers in this day in age is the price point and where it sits with competitors like Uniqlo, Giordano and Cotton On who offer an array of basics in multiple colours and styles. Cotton tops will range from AUD$22 to AUD$50, silk tops between AUD$42 to AUD$70 and denim jeans for AUD$71. So shopping with these guys won’t hurt your savings but at the same time you won’t be discarding the pieces after just a wear or two – “we focus on producing timeless wardrobe essentials that fit well and are made from the best fabrics.”
As you can see I have put together three looks with my personal favourites from the collection. If you follow my Instagram you will have seen me mix my pieces into other outfits. For all my Sydney readers – Grana have set up a Pop-Up Store in the Queen Victoria Building and will be around until the end of January 2016. So pop in and check out the product yourself and let me know what you think. To celebrate their launch of the Sydney pop-up I have a discount code which will provide you with 10% off as well as free shipping straight to your door. Simply enter HELENXGRANA.