Helen

Helen Chik is a Sydney based fashion, beauty, travel and lifestyle digital content creator and influencer sharing everything from unique style to her adventures around the world through her rainbow tinted lenses.

Marrakech Travel Guide

What You Should Know Before Visiting Marrakech

Exploring a new city is always exciting but I’ve never felt more unprepared than I was when we arrived in Marrakech. The chaos is unique in is own right and it truly was as eclectic as all the images and stories promised. For those who are thinking of heading over and immersing yourself in Moroccan…

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Estee Lauder’s ANR Eye Concentrate Matrix

Spending my days in front of every electronic screen you can name; iPhones, laptops, tablets, TVs can truly take its toll. Come 9pm I find myself struggling to keep my eyes open and until recently, I had no idea of the effort our eyes truly go through in an average day. Imagine walking eight kilometers…

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Italy, Positano Flowers

Why All Women Should Abandon Their ‘Expiry’ Date

As a second-gen immigrant growing up in Australia, I can confidently say that I’ve felt the pressures that the Asian community places on women – directly from family and indirectly from outsiders. Watching the SK-II ‘The Expiry Date’ film resonated with me deeply on many levels because I’ve experienced it firsthand and watched others around…

Macgraw Runway Show MBFWA17

MBFWA17: Sass & Bide, We Are Kindred & Macgraw

This last week has been a blur and it’s hard to imagine that I did Fashion Week last year whilst working full time at the bank. There are two main differences this year in my approach to Fashion Week; I no longer felt the need to attend every single show (or even try to) and…

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Alice McCall Runway

Ten Minutes with Australian Designer: Alice McCall

You may have seen our coverage earlier last week on her Resort 17/18 collection but we managed to grab Alice McCall for a quick ten minute Q&A in the chaos of Fashion Week and hear about what continues to inspire her.  Where did you find the inspiration behind your current collection? Is there a story…

Sri Pan Wa, Phuket, Pool Villa

7 Ways to Control Your Anxiety

Waking up at 6am everyday I find myself immediately reaching for my phone to do one of three things; checking how many emails I’ve received whilst I indulged myself in broken and restless sleep, going through my Instagram accounts to check the engagement of my posts or checking my various messenger apps. Sound unhealthy? It…

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Grana Work Wear

What the Cool Kids Wear to Work

Whilst I no longer hold a steady 9 to 5, that doesn’t mean I don’t like to dress up for certain occasions and there are days where I’ll wake up and want to channel my inner #GirlBoss. We spend over 50% of our week at work and as bad as that is to hear (or…

Alice McCall Resort 17/18 MBFWA

MBFWA17 Day One: Alice McCall Resort 17/18

I still remember receiving a Facebook invitation to one of her sample sales and being ecstatic that I could finally get my hands on some of her pieces. This was eight years ago. Till this day, Alice McCall is still one of my favourite Australian designers and still one of our greatest exports. We’ve seen…

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Choi Hung Estate Hong Kong

Colours of Hong Kong

I am no stranger to colour in both my style and photography, and I truly believe that being surrounded by colour can change the way you think and feel. I’ve always considered myself to be a somewhat tech geek and have tried many different cameras in my time, but no one has been able to…

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Country Road Styling Tips

The Wardrobe Staples You Need From Country Road

When people mention Country Road the thoughts that instantly come to mind are elegant minimalism, everyday versatility and affordably on-trend sans ostentation. The brand has cemented its presence in the Australian market as a place for quality fashion and sophisticated living that appeals to a diverse demographic which goes beyond just womenswear. A few years…

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